INSPIRING WORKSHOPS

inspiring UX design

One of the hardest lessons to learn in UX is that research findings can’t always be trusted because people don’t always tell the truth.

People don’t always behave rationally, and this means that research participants are sometimes unable to give accurate answers to even the simplest questions. Though it sounds counter-intuitive, it’s backed by decades of research on the difference between reported behavior (what we say we do) and actual behavior (what we actually do).

This 2-hour workshop features interactive activities and realistic application practice. Custom UX design workshops are available upon request.

Team empathy building

This daylong workshop enables product marketing teams fully understand and appreciate the customers they serve. Whether it is B2B or B2C, team members develop empathy for the people they serve which fosters enhanced decision-making.

Team members acquire keen interviewing and listening skills, such as: effective probing to uncover unconscious elements driving behavior; tuning into personal biases—to avoid misinformation.

Workshop participants report not only improving internal research processes but better anticipating their customers’ points of view throughout the design and delivery process.

Design thinking

Design thinking builds ideas from the ground up. It is a human-centered approach to generating solutions across a wide array of disciplines and it drives decision-making for some of the world’s most successful companies.

Where do you want to bring design thinking into your business?

In this 1-2 day workshop, we’ll guide you and your team through the design thinking process that is fully customized to your needs. So get ready to roll up your sleeves as you will move from insights to brainstorming, to the iterative creative process, and through the testing and feedback stages.