About

Catherine Cooper, M.B.A., is the founder of two research consultancies that applied behavioral science insights to create new products, communications, and breakthrough consumer experiences with clients in the Energy, Financial Services, Healthcare, CPG, and Technology industries. *

Catherine’s life-long interest in understanding human decision-making and behavior led her to create Catherine Cooper Insights to share her experience and knowledge.  She is on a mission to motivate and encourage individuals and corporations as they face transformation. 

Catherine received her MBA from the University of Wisconsin - Madison and a Bachelor’s of Science Degree in Food Science & Business from University of Nebraska - Lincoln.  Upon finishing graduate school, she held market research positions with General Mills, Inc.

* AT&T, Apple, Hewlett Packard, IBM, Microsoft, Loans.com Decide.com, Consumerspot.com, Fairchild, California Energy Commission, Architectural Energy, Pacific Gas & Electric, San Diego Gas & Electric, Allstate, Bank of America, CFSI, Charles Schwab, Citicorp, Chase, Wells Fargo, Kinecta, Visa, First Data Corp, GE Financial, Fireman’s Fund, Assurant Health, Blue Cross, Blue Shield, Kaiser, California Nurses Association, North Bay Hospital Foundation, Cancer News, Marin General, Quest Medical, Sutter, Conagra, CBS, CarClub.com, Chesebrough-Pond’s, Chrysler, Procter & Gamble, Clorox, Comcast, Del Monte, E&J Gallo, Gillette, Hallmark Cards, Hunt Wesson Foods, Il Fornaio, Jack in the Box,ToysRUs, Conde Nast, Lawry’s, Levi Strauss, Los Angeles Times, Marriott, Mother’s Cookies, Paramount, Pete’s Brewing, PepsiCo, S&W Fine Foods, The Milken Exchange, 3M, and a host of innovative Silicon Valley Start-Ups.