Promoting EmpathyWise Thinking
in
product design & Communications
Catherine Cooper, MBA has enjoyed 40 years of corporate consulting, pulling from research in the behavioral sciences and psychology to better understand the often-hidden factors that really drive consumer behavior. She has worked shoulder-to-shoulder with marketing & insights leaders from organizations like P&G, Visa, Bank of America, IBM, Allstate, Apple, and PepsiCo, guiding them to better understand how their customers truly make choices. In recent years, she has been sharing her foundational understanding and cutting-edge tools through talks and workshops at all levels. Grounded in a Behavioral Economic framework, her inspirational sessions produce results as participants return to the workplace or boardroom equipped with a new way of thinking about marketing and how to drive growth.
Topics to Inspire
Design Thinking
An action-oriented, fast-pace, immersive, hands-on workshop for open-minded, collaborative, people who recognize the power of creativity in fostering innovation.
Gain a true perspective of how a human-centered design mindset fosters creativity. Engage, explore, and partake in real-life innovation challenges. Leave with the confidence to put it design thinking into practice.
DATA SCIENCE
The high failure rate of data science projects calls for a new way of viewing the field. Designed for Data Scientists, these keynotes and workshops offer a new view of the field: The Art & Design of Data Science.
Data Scientists learn to approach projects using a Design Thinking mindset as they internalize how to get to know key stakeholders’ points of view, to uncover unspoken, critical insights, to frame research processes and outcomes.
Empathy
Today’s society, jobs, organizations, and lifestyles demand connections with colleagues, bosses, clients, customers, suppliers, employees, family, and others.
Learn to employ empathic listening and body language to enhance your communications through techniques based on cognitive science. Develop & cultivate empathy to make an impact more powerful than you might imagine.
Holistic user research
Done well, research helps you uncover what matters most to your audiences. Yet, one of the hardest lessons to learn is that people don’t always tell the truth or behave rationally.
These keynotes and workshops focus on identifying effective and empathic research processes that unlock the magic moments you need for success.
And, we will help you to develop the empathy to compellingly present those insights to your internal audience.
BEHAVIORAL ECONOMICS
Behavioral economics is the study of psychology as it relates to decision-making. Its application has popped up everywhere.
Get on the wave, gain inspiration, and harness the power of behavioral economics to enhance employee experience, UX, CX, product design, communications, marketing, customer profiles, supplier relations, and even the decisions you make in you own life.
EMPLOYEE EXPERIENCE
Designed for HR practitioners our keynotes and workshops examine what truly motivates people… spoiler: it’s not always money! Explore how behavioral economic phenomena directly influence employee productivity, recruitment, retention, and happiness metrics.
Expand empathy and gain a comprehensive understanding and appreciation of your employees’ experience. Pinpoint critical arenas for change. Discover and innovate solutions to engage employees and improve the bottom line.
“Why fight years of human evolution? Design products, communications, curriculum and so forth, for where people are ....”